Vacancies are the one thing all landlords try to avoid at all costs. After all, if your rental property is empty, you’re not bringing in any money. Unfortunately, having a vacant rental property is going to happen at one point or another.
That’s why knowing how to advertise and fill a vacancy as soon as possible is the best plan of action.
If you don’t want to worry about your vacant property more than you have to, read on for some actionable vacancy ad tips. Whether you run newspaper ads or rely on your property manager in Roseville, CA to advertise your property, these tips will serve as the perfect resource.
Vacancy Ad Tips for Leasing Your Rental Property Fast
1. Price Your Property Right
Before you start creating the perfect vacancy ad, it’s crucial you evaluate the current market. The rent rate you set for your property should be competitive enough for you to attract the right tenant pool. But you want to make sure that people aren’t having sticker shock every time they see an ad for your available property.
Don’t guess when it comes to setting a rent rate for your property. Now that it’s vacant, you have the chance to research the current market and similar properties. You can also consult with a property manager in Roseville to make sure the rent you’re asking is appropriate. If it’s not, you risk having an extended vacancy.
And don’t forget to check if your investment property is in a rent controlled portion of Sacramento, because this will make a difference in the rent rate you set for your property.
2. Take New Pictures
Your vacancy ad should have the most recent information about your rental property. This means there should also be recent pictures of the property.
If you can’t afford a professional photographer, follow these best practices:
- Use natural light to enhance the beauty of your property and prevent exposing flaws
- Take photos of the most used parts of the property, so people can imagine themselves living there
- Add minimal furnishings to your property to give people a better perspective of its size
- Deep clean the property before taking pictures
- Use a tripod to prevent shakiness
- Don’t forget the exterior of the property, including the backyard
Lastly, always review every single image you want to include on your vacancy ad to make sure it highlights your property in the best way possible.
If you really want to take things up a notch and impress prospective tenants, add a 360-degree virtual tour of your property to the ad. After all, 81% of tenants use virtual tours when considering a rental property, and only 15% tour a property in person.
3. Offer Multiple Contact Points
There’s no sense in advertising your vacant property if interested tenants have no way of inquiring about the property or scheduling a showing.
On your vacancy ad, you should offer multiple ways to get in touch with you or your property manager in Roseville. For example, there should be a phone number for you, your property manager, or the property management company’s office.
In addition, consider including an email address, an online contact form, or even a way to connect with a live chat representative. Of course, the points of contact you include on your vacancy ad will depend on the medium you’re using. That said, whether the vacancy ad is in print or online, it should give potential tenants more than one way to get in touch.
4. Add an Incentive
Using compelling copy on your vacancy ad to gain the attention of high-quality tenants is great. But there’s one thing people love more than persuasive copy: an incentive to rent.
In competitive marketplaces, prospective tenants are going to be on the hunt for a great deal. There’s a chance that your rental property may be right in line with the competition when it comes to location, amenities, and even rent rate. Because of this, you may need to add a little extra to your ad to encourage people to lease from you instead.
Here are some examples of incentives you can offer to tenants agreeing to lease from you:
- One month of free rent
- Money off first month’s rent
- Free cable for a year
- A $100 gift card
- A free TV
- A dedicated parking space
It may not seem like a good idea to put up some of your own money while advertising an empty property. But trust us, giving people an incentive to lease from you will get your property leased quicker and net you more profit in the long run.
5. Include the Best Amenities
You may not have enough space to list everything that makes your Roseville, CA property great on your vacancy ad. However, that doesn’t mean you can’t add two or three amenities that set your rental property apart from the competition.
Here are some of the top amenities your tenants are looking for:
- Flexible Pet Policies: According to the National Pet Owners Survey, 67% of US households own a pet. While having a pet-friendly rental is not always ideal for the property owner, it’s definitely something many tenants want.
- Outdoor Oasis: Tenants love the thought of being able to host their family and friends in a beautiful backyard. Things like custom decks, pools, and extra storage are all pluses. If this is something you have to offer, make it known on your vacancy ad.
- Added Security: Your rental property is a home to your tenants. Everyone wants to feel that their family is safe at all times, whether they own the house they’re living in or not. That’s why extra security measures such as motion lights, a security system, and keyless entry are all great amenities to mention on your advertisements.
- Dedicated Parking: If your property has off-street parking (especially if this is a rarity in your neighborhood), be sure to include that point on your vacancy ad. Play up features such as garages, dedicated parking spots, and covered parking.
- Energy Efficient Appliances: More than ever people want to do their part to reduce their carbon footprint. That’s why renovating your rental property with energy-efficient appliances is so appealing. Not only do they reduce energy use, but they also reduce energy costs, which tenants love too.
To be a successful Roseville, CA landlord, you must try to give your tenants what they want. And, there’s no better way to do this than to advertise that you do indeed have what tenants are looking for in your vacancy ads.
6. Use a Property Manager in Roseville
Being a landlord is a tough job when you’re self-managing your property. And while it can be done alone, sometimes getting the help of a property manager in Roseville makes your life that much easier.
This is especially true if you’re using your investment properties to fund your retirement. The last thing you want to do is worry about advertising your vacant rental and then managing it once you place a tenant in it. Instead, let your property manager take care of everything for you.
Interested in Having Your Roseville Rental Property Professionally Advertised?
At Tiner Property Management, we can help with renting and managing your investment property, so you don’t have to. We aggressively market your property across the web, including all rental sites and Craigslist. And since most of the homes we manage rent within 10 days or less, you won’t lose any more money than you have to when an inevitable vacancy happens.
So, contact us today to see how we can help you fill your vacant rental property. Then, sit back and enjoy the reward of being a successful property owner.